LOOK-OUT

While some existing agencies are looking at expanding their footprint through new tie ups, others are still on a look-out for the right agency to align with. “Companies like Fallon take their own call. And there aren’t too many good agencies left to be acquired. I think, the last good one was me,” jokes Ashok Kurien, CMD, Ambience/Publicis. Samrat Dasgupta of Bates Asia relates a feedback from BBH (Baryle Bogle Hegarty): “India is so critical that everyone is scared. What worries them is not getting the right partnerships.” Ahem! So, there aren’t many Indian agencies left in the country that are worth acquiring or collaborating with. What’s ailing the small agencies, or are they the victims of globalisation?

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative