Titan Promptly Brought Out New Collection

The commercial created a lot of wave and Titan promptly brought out a new collection for customers wanting to upgrade their existing watches. An archetype shift was witnessed, as Titan moved away from its existing strategy, wherein a watch was only for gift during occasions. Even while facing competition from foreign brands, Titan has managed to retain its market leadership and just like any other Tata Group company, Titan has shown its mettle during tough times and emerged as a clear winner.

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative