GORGEOUS GAS GUZZLERS...

THE REAL RATIONAL BEHIND THE SUV RAGE
Good news for auto-buffs – the new suave and voluptuous Honda CR-V is set to excite the market. The target audience for this vehicle, according to Masahiro Takedagawa, CEO, Honda Siel, “...are the ones who are educated, tech savvy and adventurous.” This vehicle is a part of the rage called S-U-V, words which infuse an adrenaline boost in your body every time you hear them. If you thought an SUV is just another vehicle with mean looks, drives all four wheels and runs on diesel, then better wait till you hear the experts! We’ll get back to that in a while. First, here’s what the SUV makers have to say – an SUV (Sports Utility Vehicle) can be described as a high-end ‘estate’ on big wheels offering more room for creature comfort and luggage coupled with a large engine (preferably).

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Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative