A doctor brand vs a hospital brand...

The termination of Naresh Trehan – the executive director of Escorts Heart Institute and Research Centre (EHIRC) and a prominent cardiologist – has taken everybody aback. The Fortis management (that holds 90% stake and management control in the Escorts Hospital) sacked NareshTrehan and also did some major reshuffling in the top management of Escorts. Fortis’ argument for sacking Trehan is his Rs.1,000 crore Medicity project (a multi-disciplinary healthcare hub proposed to bed eveloped in Gurgaon), that leads to conflict of interest between the doctor and EHIRC. However, the High Court order of providing unrestricted access to doctor Trehan to the hospital has helped him carrying out his normal schedule at the hospital, though he has been forbidden to take new cases and patients. On the other hand, a wave of rage has struck patients, who claim that they had an appointment with the doctor for their treatment, but the hospital management turned them away.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More:-

The Sunday Indian - Greatest News weekly
http://iipm-news.spaces.live.com/
http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Michelin is back on the mission...

Leading tyre manufacturer Michelin has once again been selected by the United States military to manage its military tyre program for ten years. The contract is valued at $1.7 billion and includes the job of providing ground tyres for every class of wheeled vehicles for all military divisions, i.e. Army, Air Force and Navy. Apart from this, Michelin has also been awarded with the contract of military aircraft tyres valuing at $700 million. To meet the soaring demand, mainly driven by Operation Iraqi Freedom, the company has invested $16 million to increase military tyre production. Apart from this, the company was also awarded with a contract for military aircraft tyres valued at $700 million.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

LOOK-OUT

While some existing agencies are looking at expanding their footprint through new tie ups, others are still on a look-out for the right agency to align with. “Companies like Fallon take their own call. And there aren’t too many good agencies left to be acquired. I think, the last good one was me,” jokes Ashok Kurien, CMD, Ambience/Publicis. Samrat Dasgupta of Bates Asia relates a feedback from BBH (Baryle Bogle Hegarty): “India is so critical that everyone is scared. What worries them is not getting the right partnerships.” Ahem! So, there aren’t many Indian agencies left in the country that are worth acquiring or collaborating with. What’s ailing the small agencies, or are they the victims of globalisation?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative