FAMILIARITY DOES BREED CONTEMPT; HOWEVER...
...THE UNKNOWN ENEMY IS MUCH MORE DANGEROUS. MARKET LEADERS MUST BE ON THE ALERT
Companie
s have only three options: attack, coexist uneasily, or become low-cost players themselves. None of them is easy, but the right framework can help you learn the best strategy. It’s easier to fight the enemy you know. Thus, Coke duels Pepsi, Sony battles Philips & Matsushita, Avis combats Hertz, Procter & Gamble takes on Unilever, Caterpillar clashes with Komatsu, Amazon spars with eBay, Tweedledum fights Tweedledee. However, this obsession with traditional rivals has blinded companies to the threat from disruptive, low-cost competitors. Over the past five years, I’ve studied around 50 incumbents and 25 low-cost businesses.
For Complete IIPM Article, Click on IIPM Article
Companie
s have only three options: attack, coexist uneasily, or become low-cost players themselves. None of them is easy, but the right framework can help you learn the best strategy. It’s easier to fight the enemy you know. Thus, Coke duels Pepsi, Sony battles Philips & Matsushita, Avis combats Hertz, Procter & Gamble takes on Unilever, Caterpillar clashes with Komatsu, Amazon spars with eBay, Tweedledum fights Tweedledee. However, this obsession with traditional rivals has blinded companies to the threat from disruptive, low-cost competitors. Over the past five years, I’ve studied around 50 incumbents and 25 low-cost businesses.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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- Hindustan Times Article - Publisher goes underground
- Rashmi Bansal (Editor of JAMMAG)
- Rashmi Bansal (Publisher of JAMMAG)
posted by IIPM @ 10:14 PM
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