Indian Mobile Handset Market

From the days of those ponderous, bulky brick type phones to the latest clamshell, sleek & sexy phones from the stable of Motorola and others. From the times when rolling out a new handset in six months was considered to be an achievement to the current scenario; where practically every week, a new handset model with a plethora of innovative features captures the imagination of the Indian consumers. Today, with monthly subscriptions touching the seven million mark and the total subscriber base touching 150 million (COAI, October 2006), India is undoubtedly the fastest growing telecom market in the world. And this is not a self proclaimed achievement, even globally recognised firms like Gartner & Fitch swear by the growth potential of the Indian mobile handset market.

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Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative