Indian Mindset

The study also reveals that their number is slated to grow to 1.1 million individuals by the year 2009 at an annual rate of 11.6%. Commenting on the same, Rob Hennin, Country Manager, American Express India said: “The affluent population is growing rapidly. In fact, it is expected to grow at a rate of approximately 12% on an average across both the mass affluent and high net worth individual segments over the next several years. Today in India, these consumers already account for nearly $203 million in cumulative wealth.” The report not only reflects the boom in the ‘I’ve made it’ mindset group, but also throws light on how aspirations are changing due to a change in social and economic variables. The report highlights five new insights that are sweeping the affluent Indian mindset.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006