FORD FIESTA
FORD FIESTA’S TRENDY POSITIONING IN THE LATEST AD, IS STUFF THAT DREAM MACH
INES ARE MADE OF!
After the success of the first campaign of Ford Fiesta, ‘Go Fida’ was back in the limelight in May this year, with Bachchan junior featuring yet again in the commercial. Created by J. Walter Thomson, this ad strictly targeted the fun-loving youth, mirroring the aspirations and ambitions of the contemporary Indian, to the hilt. The first advertisement last year, had launched the Fiesta with Bollywood’s Puff Daddy Abhishek Bachchan nonchalantly ringing up the manager of a Ford showroom who promised him delivery the next day at one o’clock. Abhishek landed up at the showroom at one o’clock in the night, demanding the delivery of his vehicle.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
INES ARE MADE OF!After the success of the first campaign of Ford Fiesta, ‘Go Fida’ was back in the limelight in May this year, with Bachchan junior featuring yet again in the commercial. Created by J. Walter Thomson, this ad strictly targeted the fun-loving youth, mirroring the aspirations and ambitions of the contemporary Indian, to the hilt. The first advertisement last year, had launched the Fiesta with Bollywood’s Puff Daddy Abhishek Bachchan nonchalantly ringing up the manager of a Ford showroom who promised him delivery the next day at one o’clock. Abhishek landed up at the showroom at one o’clock in the night, demanding the delivery of his vehicle.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links.
- Hindustan Times Article - Publisher goes underground
- Rashmi Bansal (Editor of JAMMAG)
- Rashmi Bansal (Publisher of JAMMAG)
posted by IIPM @ 12:19 AM
0 Comments:
Post a Comment
<< Home