Dussehra Diwali Sales
States Swapan Dutta, Regional Manager, 
Pepe Jeans, “What becomes important in Dussehra-Diwali is to meet the demand in the scheduled time as there is a tremendous hike in demand during this time of the year.” If Pepe is increasing its production to meet demand, Wrangler is penetrating the East to drape the market in Durga Puja. “We are using in-store communications like attractive visual merchandising and coordinated windows for promoting our products in this Diwali,” comments Janani Subramanian, Business Head, Wrangler.
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Pepe Jeans, “What becomes important in Dussehra-Diwali is to meet the demand in the scheduled time as there is a tremendous hike in demand during this time of the year.” If Pepe is increasing its production to meet demand, Wrangler is penetrating the East to drape the market in Durga Puja. “We are using in-store communications like attractive visual merchandising and coordinated windows for promoting our products in this Diwali,” comments Janani Subramanian, Business Head, Wrangler.For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006
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posted by IIPM @ 11:23 PM
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