Explosion of choice & implosion of growth (IIPM-Publications)
IIPM-Publications
Explosion of choice & implosion of growth
Corporations must realise that mastering consumers’ choice is the only way to lead What has dramatically changed in the past twenty-five years can be summed up in one word: Competition. In the recent decades, we have witnessed an amazing proliferation of product choices in just about every category. It’s The Law of Division. What drives choice is, the law of division, which was published in The 22 Immutable Laws of Marketing. Like an amoeba dividing in a petridish, the marketing arena can be viewed as an ever expanding sea of categories. A category starts off as a single entity – computers, for example. But, over time, the category breaks up into other segments. Mainframes, minicomputers, workstations, personal computers, laptops, notebooks and pen computers. Like the computer, the automobile started off as a single category. Three brands (Chevrolet, Ford, and Plymouth) dominated the market. Then the category divided.
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Editorial,2006
Corporations must realise that mastering consumers’ choice is the only way to lead What has dramatically changed in the past twenty-five years can be summed up in one word: Competition. In the recent decades, we have witnessed an amazing proliferation of product choices in just about every category. It’s The Law of Division. What drives choice is, the law of division, which was published in The 22 Immutable Laws of Marketing. Like an amoeba dividing in a petridish, the marketing arena can be viewed as an ever expanding sea of categories. A category starts off as a single entity – computers, for example. But, over time, the category breaks up into other segments. Mainframes, minicomputers, workstations, personal computers, laptops, notebooks and pen computers. Like the computer, the automobile started off as a single category. Three brands (Chevrolet, Ford, and Plymouth) dominated the market. Then the category divided.
For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Editorial,2006
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Rashmi Bansal Publisher Of JAMMAG Magazine Caught Red-Handed, for details click on the following links.
- Hindustan Times Article - Publisher goes underground
- Rashmi Bansal (Editor of JAMMAG)
- Rashmi Bansal (Publisher of JAMMAG)
posted by IIPM @ 10:49 PM
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