Support Research at Harvard Business School

So where does new growth come from – real, profitable, strategic growth that leverages the corporation’s capabilities? For the past 12 years, management theorists at the consulting group Oyster International have been researching and advising companies on this issue. With the support of researchers at Harvard Business School and Insead, and in particular, Professor D. Quinn Mills, we identified and approached 24 companies that had achieved significant organic growth and interviewed their Chief Executive Officers, chief strategists, heads of research and development, Chief Financial Officers and line managers who had delivered material growth to their companies. We asked these executives and managers the same basic question: “Where does your growth come from?” And we found a consistent pattern in their answers.

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Source IIPM-Editorial,2006