IIPM-B School: A doctor brand vs a hospital brand...

The termination of Naresh Trehan –

the executive director of Escorts Heart Institute and Research Centre (EHIRC) and a prominent cardiologist – has taken everybody aback. The Fortis management (that holds 90% stake and management control in the Escorts Hospital) sacked NareshTrehan and also did some major reshuffling in the top management of Escorts. Fortis’ argument for sacking Trehan is his Rs.1,000 crore Medicity project (a multi-disciplinary healthcare hub proposed to bed eveloped in Gurgaon), that leads to conflict of interest between the doctor and EHIRC. However, the High Court order of providing unrestricted access to doctor Trehan to the hospital has helped him carrying out his normal schedule at the hospital, though he has been forbidden to take new cases and patients. On the other hand, a wave of rage has struck patients, who claim that they had an appointment with the doctor for their treatment, but the hospital management turned them away.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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