Lavish Lifestyles

He gives an interesting instance of customer segmentation, “As North Indians have more lavish lifestyles than their South Indian counterparts, they tend to overload their trucks. So Apollo has researched and developed different tyres for the two segments.” Gradually, the financial performance of the company improved. By using innovative marketing practices and cost control measures at various levels, Apollomade an astounding net sales turnover of Rs.2.25 billion in 2005 and produced over 6 million units of tyres and tubes in the previous year. Kanwar proffers, “We are trying to see how to become more efficient and bear all the costs to benchmark ourselves to become an efficient and profitable company so that we can serve our shareholders.”

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006