EITHER PAY UP NOW,

OR SUFFER THE DIVID-END!
THE PARAMETER OF DIVIDEND YIELD SPAWNS NEW LEADERS AMONG THOSE WHO RAN, AND WON!
Dividend yield? By definition, the financial ratio that indicates the amount paid by a company to the share holders relative to the share price of the company. But hey, does anybody even care about this factor, let alone definition? Well, the truth is that dividend yield, historically (and even now for many technically and fundamentally savvy investors using simulation models), has been considered a structurally important ratio to compare and contrast corporations across industries. Though mathematically speaking, any dividend announcement is discounted into the market prices of the shares, long-term investors still look at dividend pay-out in isolation, rather than at m-cap comparisons.

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006